Guardian Intelligence
Great businesses
go unseen every day.
Yours won't.
Merba watches your market, tracks your competitors, and builds broadcast-quality video ads from scratch — while taking your bookings commission-free. One platform. Built to move.
Weekly revenue
$3,240
↑ 18% vs last week
Booking rate
74% fill rate
Ranked signals
3 active3 clients lapsed 60+ days
→ Send rebook nudge
+$420 projectedCompetitor dropped prices 12%
→ Review your pricing
React within 48hTuesday 2–4pm chronically empty
→ Launch Merba Special
4 slow slots/weekThe standard playbook isn't working
Scheduling apps
Fresha · Vagaro · Mindbody
Takes bookings
Blind to your market
A calendar. Nothing more.
DIY stacks
Canva + ChatGPT + Sheets
Low upfront cost
Costs you hours, every week
Time you don't have.
Generic AI
ChatGPT · Gemini · Claude
Fast output
Knows nothing about your business
No context. No edge.
Marketing agencies
$2,000 – $10,000 / month
High production value
High cost. No compounding data.
Priced for corporations.
Merba replaces all four.
Intelligence + marketing + booking + operations — flat monthly fee, no commissions.
How Merba thinks
It's not just watching. It's building.
The moment you join, a knowledge continuum begins. Every booking, every cancellation, every shift in your local market — captured as signals that compound into a living picture of your competitive position. Not a report. A strategy.
Built for operators
Minutes to launch. Years of advantage.
Your branded booking page goes live immediately. Intelligence starts accumulating from your first client. By the time your competitor notices you, Merba already knows your market better than they know theirs.
Set up in minutes
Add your business to the Merba map in about two minutes. Set your services, your hours, your team. That is it.
Your built-in marketing agency
Research. Brief. Production.
No agency required.
Tell Merba about your business — then step back. We analyze your market, find your competitive angle, and produce a broadcast-quality video ad. What agencies charge thousands and four weeks to deliver, Merba handles before you finish your coffee.
Intelligence first
Your market, mapped
Pricing position, demand windows, competitor vulnerabilities — the intelligence agencies charge thousands to produce, run automatically before a single frame renders.
Strategic direction
One angle. Precisely yours.
Not your industry's clichés. Your specific market, your specific clients, your specific competitive edge — distilled into a single strategic direction.
Full production
Broadcast-quality. Ready to post.
Motion graphics, licensed music, full 9:16 production. No brief to write, no agency to manage, no revision rounds. Done before your next client walks in.
Real ads. Real businesses.
The compounding advantage
Most tools stop when the booking lands.
Merba keeps running.
Every signal feeds the next decision. Every competitor move is tracked. Every campaign result sharpens the next brief. The longer you're on Merba, the better it knows your market — and the harder it fights for your position.
Competitor cut prices −12%
Review velocity up 3× nearby
Demand window closing Fri 3pm
Seeing threats before they hit
Competitor pricing drops. Demand windows closing. Review velocity shifting. Merba sees it — before it costs you.
Revenue trend
↑ 34% / 6mo
Building your edge
What makes clients return. Which services drive revenue. Where your market is undercharging — including, possibly, you.
Campaign launched
Thursday Promo · 38s · 2.1k views
Slow slot filled
Tue 2pm · −20% Special booked
Brief generated
Spring Clientele · Ready to produce
Taking action
Launch a campaign. Fill a slow slot. Surface a Merba Special at the exact moment a nearby client is ready to choose.
Everything in one place
Intelligence. Growth. Operations.
Three interconnected layers — connected, learning, compounding. No integrations to maintain. No tools to reconcile. No switching between platforms.
The edge independent businesses never had access to.
Intelligence campaigns
Market analysis runs first. Creative direction second. Broadcast-quality video ad — produced for your business, not from a template.
Revenue & performance
Bookings today, this week, this month. Breakdowns by service and provider. Trends over time.
$4.8k
This month
47
Appointments
4.9★
Avg. rating
Competitor intelligence
See what comparable businesses charge, how they're rated, and where the market is underserved.
Demand signals
Seasonal patterns, slow-hour gaps, pricing pressure — surfaced before they cost you.
Business knowledge
A living profile that compounds with every booking, campaign, and client interaction.
Discovery analytics
See how clients find you on the map. Which categories, which slots, which Specials convert.
7.6%
conversion
Growth Command Center
Your next best move, not just another dashboard. Merba flags the opportunity, launches the action, and tracks the result.
Tuesdays are your quietest day
Blowout is priced below market
Merba Advisor
Your AI workspace assistant. Open it, talk to it — it books appointments, looks up clients, and acts on your behalf.
“Book Maya tomorrow at 2pm”
Done — Maya Chen booked for Cut at 2:00 pm. Confirmation sent.
Chain booking
String multiple businesses into one seamless itinerary. Clients pick their stops, lock their times, and pay in one session.
Reach clients who were not looking for you — yet.
Discovery map listing
Your business on a live map. Clients browse by category, filter by availability, and book without a referral.
Merba Specials
Mark slow hours with discounts that deepen as the time approaches. Fill empty slots without touching your regular rates.
Discount deepens as slot approaches →
Loyalty rewards
Stamp cards with tiers. Customers earn visits and unlock perks — discounts, early access, complimentary add-ons.
Autopilot campaigns
Set your brand voice once. Merba generates and posts a new video campaign every day — no brief, no agency, no effort.
Thursday Promo · 38s
Generated 6h ago · 2,100 views
Instagram Reels
Finished ad? Post directly to Instagram Reels from your workspace. Merba handles the upload, aspect ratio, and metadata.
Reputation & reviews
Client ratings build your discovery ranking. Track your score, see every review, and spot the services clients love most.
4.9
47 reviews
Best blowout I've had. Will be back!
So professional, so easy to book.
Great experience overall.
Run your calendar, your clients, and your money.
Calendar & scheduling
Every booking, block, and staff shift in one view. Drag to reschedule, resize to extend.
Client management
Full profiles, visit history, private chart notes, loyalty stamps. Know every client before they walk in.
Maya Chen
Balayage · 14 visits
Sara Liu
Highlights · 31 visits
Jen Park
Blowout · 7 visits
Payments & payouts
Accept deposits, charge no-shows, track staff payouts. Stripe handles the money, straight to your bank.
Payout scheduled
$3,280 · Arrives Fri
Online booking link
Your branded booking page. Share it anywhere — social, website, card. Clients book without an app.
Available today
Google Calendar sync
Personal events show as blocked time. Merba appointments appear in Google Calendar. Two-way, automatic.
G
Google Calendar
2-way
sync
M
Merba Calendar
Recurring appointments
Standing appointments that repeat weekly, biweekly, or monthly. Lock in predictable revenue.
Every Tue · Sat · Repeating
Merba Advisor
An advisor that knows your business.
Not a chatbot. Every response draws from your real business intelligence. Every action waits for your approval.
Advisor active
Reviewing your market
The Merba Advisor has read your market, studied your signals, and knows your calendar. Ask about pricing pressure. Get a campaign briefed. Reschedule a client.
What's my pricing gap vs competitors?
Three competitors nearby charge $65–70 for a cut. You're at $55. Raising to $65 adds ~$400/month at your current volume.
Fill my slowest day this week.
Tuesday 2–4pm is open. I've created a Merba Special at −20%. Approve to go live on the map.
Simple pricing
Flat monthly. No cuts. No catches.
Every plan includes intelligence. Every booking dollar is yours. Free to start — your market data begins accumulating immediately.
Direct bookings stay yours. Paid plans include monthly intelligence credits for ads, reels, and advisor sessions.
Free
8 trial credits on signup
Your calendar, your clients. Get a feel for the intelligence before you commit.
- Personal scheduling calendar
- Up to 25 clients
- Up to 5 services
- 8 intelligence credits on signup
- Online booking page
- SMS + email notifications
- Discovery map listing
- Monthly intelligence credits
Sole Proprietor
50 credits / month
The full platform for solo operators. Booking, discovery, clients, loyalty — plus 50 intelligence credits every month.
- Online booking page
- Discovery map listing
- Unlimited clients and services
- SMS + email notifications
- Google Calendar sync
- Merba Specials (discount blocks)
- Full loyalty program
- Revenue reports
- 50 intelligence credits / month
Team
150 credits / month
Built for teams. Staff management, commissions, advanced analytics, and 150 intelligence credits every month.
- Everything in Sole Proprietor
- Up to 10 staff members
- Commission tracking
- Advanced analytics
- Staff permissions and roles
- Client charting and notes
- Appointment approval workflow
- Featured map listing
- 150 intelligence credits / month
Someone nearby is looking for what you offer. See who's on the map →
The guardian
The guardian your business
should have had from day one.
Free to start. No credit card. Your market intelligence begins accumulating the moment you register.