Intelligence Policy

• Scrapes your business website for publicly available information (name, services, images, brand colors)
• Researches the competitive landscape using publicly available market data
• Composes a strategic brief and scene-by-scene plan for your video ad
• Renders a professional video ad using the Remotion framework on Merba’s servers
• Delivers the completed video for your review before it is published anywhere

Each ad creation consumes 35 credits from your balance. Credits are deducted at the start of the session and refunded if the pipeline fails before delivery.

Your website content, your service list and pricing, your submitted brief or instructions. No client data, no appointment records, no payment information.

Completed video files are stored on Backblaze B2 (see Section 6) and linked to your account. Files remain available through your account until you delete them or they are removed under Merba’s normal storage lifecycle. Supporting job records may be retained for delivery, support, and fraud prevention.

• Identifies businesses in your category and geographic area using publicly available data sources (OpenStreetMap, public business listings)
• Analyzes publicly available pricing and service offerings from competitors
• Generates strategic insights: where you are priced relative to the market, which segments are underserved, and positioning recommendations

• It does not name competing booking platforms (Fresha, Booksy, etc.) in any output
• It does not access non-public data about competitors
• It does not contact competitors or scrape competitor platforms

Competitor intelligence is stored in your account and attributed to your business only. It is not shared with other businesses on the platform. You can delete it from your settings at any time.

• Signals — market intelligence signals generated from your business profile, your market position, and your category. When you refresh your Signals, Merba uses the knowledge it has accumulated about your business to generate specific, actionable intelligence: competitive threats, seasonal opportunities, pricing gaps, and client behaviour patterns. These are not templates; they are generated from your data.
• Rivals — competitor profiles identified through your market intelligence scans. Contains publicly available competitive context: price position, perceived strengths and weaknesses, why clients may choose them over you. Updated when you run or refresh your market analysis.
• Stats — market-level data points relevant to your business category and region. Includes both data specific to your situation and, where relevant, broader category benchmarks. Never client-level data.
• Creative History — a record of the ad angles, messaging directions, and visual approaches used in your previous ad sessions. Used to ensure Merba does not repeat the same creative territory without purpose, and to help you see what has been tried and how it was received.

If you are on a paid plan, Merba may send a weekly summary email (Sunday morning) containing new signals and intelligence updates from the past seven days. The digest is generated from your existing business intelligence data — no new data collection occurs in connection with the digest itself.

• The panel does not share your data with other businesses on the platform
• It does not aggregate your data for cross-business analysis without your consent
• It does not access your client list, appointment records, or payment information
• Signals and insights are generated for you, not surfaced to third parties

• A secure WebRTC session is established directly between your browser and Runway ML’s servers
• Your business context (name, services, prices, plan tier, which page you are on) is sent at session start so the advisor can respond coherently. More detailed operational or intelligence context may be fetched mid-conversation only when needed to answer your question or complete a user-approved action
• Audio and video from the avatar are streamed in real time. Merba does not record or retain this stream
• Microphone access is opt-in — your browser will ask for permission before any audio is captured. If you deny or revoke permission, the session continues in text mode and nothing is transmitted. If you grant permission, your voice is processed by Runway ML for speech recognition during the session

Each advisor session consumes 4 credits from your balance. Credits are deducted atomically at session start. Sessions are capped at 5 minutes (Runway’s maximum for the gwm1 model).

• Your business name, address, active service list and prices, subscription tier
• Which page and panel you have open at session start
• Your voice audio during the session — only if you granted microphone permission in your browser
• Additional context only when Merba determines it is needed to answer your question or complete a user-approved action

• Chart notes, health records, or payment card details
• Client identifiers and appointment records are not included in the default session configuration
• Payment information or Stripe account details
• Other businesses’ data

Runway ML processes session data under their commercial API terms. Merba uses the gwm1_avatars model exclusively for real-time avatar delivery. See Runway ML’s Privacy Policy.

Powers ad creation and market intelligence. Merba uses the Claude Code subscription model — your data is processed under Anthropic’s API commercial terms and is not used to train Claude models. Anthropic is incorporated in the United States and processes data on US servers.

Anthropic Privacy Policy →

Powers the Guardian Intelligence Advisor avatar. Real-time WebRTC sessions, speech recognition, and avatar rendering are processed by Runway ML. Session audio is transmitted directly to Runway’s servers during the call. Runway ML is incorporated in the United States.

Runway ML Privacy Policy →

Generated video ads are stored in Backblaze B2 object storage. Files are encrypted at rest and in transit. Backblaze is incorporated in the United States. Files remain available through your account until deleted by you or removed under Merba’s normal cleanup lifecycle.

Merba’s application server, database worker, and ad rendering infrastructure run on Hetzner VPS in Germany (EU). Hetzner processes data under EU standard contractual clauses.

Your account data, business profile, appointments, and credit balances are stored in Neon Postgres. Neon is incorporated in the United States and provides serverless Postgres hosting.